Engine Room Blog

Co-operative marketing is a great way to increase business. It gives you access to a ready-made market of ideal potential customers; customers you otherwise may have missed.  Co-operative marketing is where two or more non-competing businesses join together to save time, money, and increase their access to their ideal potential customers at very little cost.

How much has it cost to grow your customer base? The answer is hard to define.  It has cost you every single dollar you have spent on marketing and other areas of your business, like training your team. Now, think about another business—a non-competing business, whose ideal customer or client is very similar to yours.  They have invested a similar amount of time and money to build their customer base.

At this point, both businesses have a choice. You can go out and spend all that money and take all that time to build your client base and double its size again, OR you can access each other’s and in an instant double your client base. There a many non competing businesses who have the same customer demographics - hairdressers and cafes, panelbeaters and mechanics.... whom might you market with?